When oil prices dramatically dropped in the fall of 2014, operators began to significantly alter their plans. As months passed, many thought service providers would gain clarity on the upstream situation and begin to develop their own strategic plans. However, as we have progressed toward mid-2015, as answers have been obtained, many new questions have arisen.
Conoco CEO Ryan Lance said many producers were trading at valuations that still reflected a price closer to US$80/bbl while Private Equity executives have mentioned to DW that many bid-ask spreads are too wide on transactions for E&P producers, particularly US unconventional shale players. This is inhibiting some of the necessary revaluation and consolidation that will lead to a more normalised market environment. So oilfield service providers remain in limbo and investors struggle to mark them to market. Until management of service companies can assess market pricing, future activity levels and an understanding of which of their customers are going to be active, short term strategic plans remain fluid and long term strategies in jeopardy.
So how have service companies and manufacturers managed the situation? Schlumberger, for instance, have been very proactive and cut jobs and capital spending relative to projected activity declines. Others are betting on a stronger and quicker recovery, have less aggressively cut, and hope to be well positioned for a market resurgence – which could lead toward greater cuts if the environment does not rebound accordingly.
Strategic planning is crucially important to the investor community and will be scrutinised in critical moments. It will also be an indicator for how in-touch leaders of oilfield service providers are with their businesses. It will be nearly impossible for managers to make unanimously popular decisions, but they will be expected to make the right ones. Time will tell on what companies managed the uncertainty most appropriately.
Andrew Meyers, Douglas-Westwood Houston
Adapted from a press release by David Bizley