MOL Group, a leading international oil & gas company, has been recognised for the communication of its international talent acquisition program, UPPP. At the “Hipnozis” Awards, MOL Group Corporate Communications won in the “event” as well as in the “teaser video” categories. Furthermore, the 360° E&P talent acquisition communications campaign was acclaimed with the Communicator Award in the “Marketing Effectiveness - Integrated Campaign” category.
“Our team is very proud to gain great international feedback for our communications around the UPPP Program. The awards showcase that we are successful in engaging students via our 360° communications campaigns. We will also continue to position MOL Group as a supporter of top talents who would like to be a part of and develop themselves in our company”, says Dominic Köfner, Vice President for Corporate Communications, MOL Group. “With our program, we give students a unique start their careers.”
Both awards have a strong track record and honour integrated campaigns and successful PR activities. For the Hipnozis Award the creativity of the campaign is the key criterion. The Communicator Award is the biggest international award for great ideas in marketing and communications; it receives over 6000 entries yearly.
With the motto “Enter if you Dare!” MOL Group searched for the best petro-technical students for its Upstream business. By implementing university liaison, online marketing and PR tactics, including speed interviews, webinars and an editorial tour, MOL Group successfully attracted almost 3000 students from 27 selected universities in 14 countries.
MOL Group Corporate Communications also won the Stevie Award 2015 in Germany with the PR activities around its UPPP Program. The Stevie Awards honours organisations of all types and recognises outstanding performances in the workplace worldwide.
Adapted from press release by Hannah Priestley-Eaton