API launches new ads

API has launched a new series of Energy from Shale ads highlighting the experiences of local communities that have benefited from the development of oil and natural gas and educating viewers on the hydraulic fracturing process.

“For over 65 years, hydraulic fracturing has helped American communities to create jobs, power economic growth, and generate revenue for everything from education to public safety,” said API Director of Upstream and Industry Operations Erik Milito. “Our experience proves that a balanced approach to energy development will create a brighter future, where jobs are more abundant and the American people enjoy far greater energy security.”

The new television, radio, and online campaign will begin this week in select states. The ads feature real people discussing real experiences, including a geologist in Colorado and a diner operator in Pennsylvania. The Energy from Shale campaign is a key component of API’s broader energy literacy efforts, which also include a new national ad, announced last week, emphasising America’s emergence as an energy superpower.

“America’s shale revolution has created millions of jobs, helped to cut our nation’s carbon emissions to near 20-year lows, and saved the average U.S. household US$1200 in 2012,” said Milito. “With the support of policymakers and local communities across the country, we can continue to secure America’s future as an energy superpower.”

API is the only national trade association representing all facets of the oil and natural gas industry, which supports 9.8 million U.S. jobs and eight percent of the U.S. economy. API’s more than 625 members include large integrated companies, as well as exploration and production, refining, marketing, pipeline, and marine businesses, and service and supply firms. They provide most of the nation’s energy and are backed by a growing grassroots movement of more than 25 million Americans.


Adapted from press release by Joe Green

Published on 21/01/2015


Get your FREE Oilfield Technology magazine »

Get your FREE trial of Hydrocarbon Engineering magazine »

Get your FREE trial of World Pipelines magazine »


 
 

Related articles

API applauds swift Senate action on KXL

API thanks the bipartisan leaders in both chambers of Congress for their steadfast leadership in advancing this legislation.

API applauds Senate leadership on Keystone XL pipeline

API President and CEO Jack Gerard strongly supports the latest bipartisan Senate effort to get the Keystone XL pipeline approved.

API against proposed refinery regulation

The American Petroleum Institute has said that a proposed refinery regulation is a costly step backward for environmental progress.

API appeals E15 decision

The American Petroleum Institute is appealing the E15 decision to the US Supreme Court.

Recommend magazines

  Oilfield Technology